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  • Writer's pictureSaskia

21 ways to market your business online

Are you a small business owner looking to take your company to the next level?

One of the best ways to do that is by marketing your business online.

In today's digital age, having a strong online presence is crucial for the success of any business. Not only does it allow you to reach a wider audience, but it also enables you to connect with customers and build relationships with them.

But with so many different ways to market your business online, it can be overwhelming to know where to start. That's why we've put together this list of 21 effective ways to market your business online.

Create a website: A website is the cornerstone of your online presence. It's where potential customers can learn about your business, view your products or services, and contact you. Make sure your website is well-designed, user-friendly, and optimized for search engines.

  1. Use search engine optimization (SEO): SEO is the practice of improving the ranking of your website on search engines like Google. By using keywords and other tactics, you can make your website more visible to people searching for businesses like yours.

  2. Use pay-per-click (PPC) advertising: PPC advertising allows you to display ads on search engines and other websites. When someone clicks on your ad, you pay a fee. This can be an effective way to attract targeted traffic to your website.

  3. Use social media: Social media platforms like Facebook, Twitter, and LinkedIn are great for connecting with potential customers and building your brand. Use them to share updates, engage with followers, and run promotions.

  4. Use email marketing: Email marketing allows you to send targeted messages to a list of subscribers. Use it to promote your products or services, offer discounts, and keep customers up-to-date on what's happening with your business.

  5. Create and distribute content: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This could be in the form of blog posts, videos, podcasts, or infographics.

  6. Run contests and giveaways: Contests and giveaways are a great way to engage with your audience and attract new followers. Offer a prize that's related to your business, and promote the contest on your social media channels and website.

  7. Collaborate with influencers: Influencer marketing involves partnering with popular individuals or brands in your industry to promote your business. This can help you reach a larger audience and improve your credibility.

  8. Use Google My Business: Google My Business is a free tool that allows you to manage your online presence across Google, including in search results and on Google Maps. Use it to share information about your business, such as your location, hours, and contact details.

  9. Optimize for local search: Local search optimization involves optimizing your online presence for customers searching for businesses in your area. This includes claiming and optimizing your local business listings on sites like Yelp and Yellow Pages.

  10. Use online directories: Online directories are websites that list businesses in specific industries or locations. Include your business in relevant directories to improve your visibility and reach new customers.

  11. Invest in video marketing: Video marketing involves creating and sharing videos to promote your business. This could be in the form of product demonstrations, explainer videos, or customer testimonials.

  12. Use retargeting ads: Retargeting, also known as remarketing, involves showing ads to people who have visited your website but didn't make a purchase. This can help you stay top-of-mind and encourage them to come back and complete their purchase.

  13. Implement chatbots: Chatbots are AI-powered tools that allow you to automate conversations with customers. They can be used to answer frequently asked questions, provide information about your products or services, or even assist with making a purchase. Chatbots can be integrated into your website or used on messaging apps like Facebook Messenger. They can help save time and improve the customer experience.

  14. Create a loyalty program: Loyalty programs reward customers for making repeat purchases or referring friends to your business. This can help encourage repeat business and build customer loyalty.

  15. Use customer reviews: Customer reviews are a powerful form of social proof that can help build trust and credibility with potential customers. Encourage satisfied customers to leave reviews on your website, social media, and review sites.

  16. Use partnerships and collaborations: Partnering with other businesses or organizations can help you reach a new audience and provide added value to your customers. Consider partnering with complementary businesses or organizations in your industry.

  17. Host events: Hosting events, such as webinars, workshops, or in-person meetups, can be a great way to engage with your audience and build relationships with potential customers.

  18. Use online tools and apps: There are many online tools and apps available to help you with various aspects of online marketing, such as email marketing, social media management, and analytics. Explore what's available and see if any of them can help you improve your marketing efforts.

  19. Offer special deals and discounts: Special deals and discounts can be a great way to attract new customers and encourage them to make a purchase. Consider offering discounts to first-time customers, or offering special promotions during holidays or other events.

  20. Stay up-to-date on industry news and trends: The world of online marketing is constantly evolving. Keep up-to-date on the latest industry news and trends, and be willing to adapt and try new strategies as needed.

By implementing some or all of these tactics, you can effectively market your business online and reach a wider audience of potential customers.

With a little effort and creativity, you can take your business to the next level and achieve even greater success.


If you're ready to take your business to the next level, book a 1:1 session with me today. I can help you develop a customized online marketing strategy that's tailored to your business and its goals. Don't wait, start growing your business now!


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