• Saskia

Content marketing for your business

Updated: Apr 23

50 content format ideas for content marketers



There is a large misconception in companies about what content marketing is. During my time working in SME's that serve B2B markets there was an understanding that "content marketing" (or "content" in general) just means "blog posts, news, social media posts and newsletters". But there is far more ways to deliver content than this.


I am a huge advocate of creating so called "pillar content" and then distribute it in different formats throughout all channels where your customers are. Take any one of the formats below, bring it to life through a creative concept (like make it insightful + interesting + entertaining), and give it a go.


Here are literally 50 other types of content you can experiment with this quarter/year:


1. A podcast

2. Customer research

3. Digital illustrations

4. Infographics

5. Animated explainer videos

6. Animated shorts

7. Ad creative

8. Live videos

9. TikTok content

10. Memes

11. Animated case studies

12. Web-based games

13. Interactive ads

14. Short films

15. Twitter threads

16. LinkedIn carousel decks

17. Free calculators/tools

18. Songs

19. Free courses

20. Education hubs

21. Original research

22. Product onboarding videos

23. Audible versions of your written content

24. Virtual events

25. Slide decks

26. Better web copy, better web design, better messaging, better positioning

27. Webinars

28. Commercials

29. Billboards

30. Vlogs/BTS

31. Checklists

32. A branded art style

33. Brand characters/mascots

34. A fictional world (with storylines) for your brand characters to occupy

35. Ebooks/reports designed like comic books, graphic novels, or anything other than ebooks/reports

36. A YouTube show (e.g. Riddle, What If, Kurzgesagt - In A Nutshell, etc.)

37. GIFographics

38. A strategic narrative

39. An employer brand

40. Social proof

41. Native content

42. AR/VR experiences

43. Free mobile/web apps

44. Custom brand tunes

45. Mad libs

46. Crossword

47. Video memes

48. Marketing-based RPG you can play on your browser

49. An animated movie

50. Free (ungated) playbooks breaking down your best campaigns, strategies, and results (I freaking dare you)

51. Try everything here and write a blog post about that


I like the term mix and match for this. Take one piece of content and match it with one of the formats above. E.g. you have customer testimonials? Great, that is 40. Social proof. Make an image with text and there you go. First piece of content. Mold it into different formats for your social media channels.


Not every format will suit your business but just thinking about the different formats should give you enough ideas to repurpose your content. Or the format itself will become the content producing source for you. Don't take it too serious, everything is trial and error. Just make sure you will be able to measure your actions.


I would love to hear from you how it goes!



And here comes the daily dose of self-marketing: I can help you setting up your marketing and advertising strategy and create an action plan on how to move your company forward and generate leads for your business. Contact me here.

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