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  • Writer's pictureSaskia

How to design your new business brand like a pro

Updated: Apr 23, 2022

You're about to start your journey as an entrepreneur. You maybe want to be a travel guide, fitness or beauty blogger, start your consulting business, or you want to start a YouTube channel or selling a product in a lifestyle niche. Maybe you want to start and grow an online business like a shopping boutique or an online store. If you just started on your journey to pursue your freedom and make your dream a reality it is now the time to give your business an identity. To showcase your talent and create a platform you will need a visual identity that aligns with your vision and business. This visualisation of your company or your blog will help you bringing the message in front of your audience. It will give your future customers and followers an idea what your business or blog is about and what values and services you have to offer. It's building trust and is creating an image which is very important if you want to be recognised as a professional business. Also it is important to make you unique so that you can stand next to your competitors out there and being recognised as different.

Launching your new business should be fun and exciting. And instead of you figuring out every little thing yourself, Solo Brand will help you with the details to get your marketing up to speed. I want to offer single person business starters and bloggers a shortcut so you can avoid all the stress, overwhelm and struggles, and instead enjoy the fast track to your success. My goal is pretty simple: to give you the right information in the right order that can help you easily start your business.

Three things you need to get started with your business branding

1. Create a mood board

Identifying how your business will look like is the first step in this process. For this you will create a so called mood board.

What is a mood board and why do we need this?

A mood board is basically a collection of images, photos, websites, fonts, quotes, etc. that you like. It is a great indicator of moods and stlyes that you like and it will be used as a vision board for your future business.

How to create a mood board All you will need for this is a web browser and a document in which you will create your collection. It can be as easy as a word file or anything that is easy for you to handle. So you start searching the internet for websites and images that you like. it can be around your business topic or also about something else related to your niche. Pinterest is usually a good start or you can look for templates on e.g. creativemarket. You simply screenshot and paste everything you like into your file. This can be photos, moods of photos, images, illustrations, logos, designs, fonts, quotes, design elements. Don't judge, just use what you like or elements of something you like. You can create as many mood boards as you wish. If you found a lot, you can start rearranging the files.

2. Choose your company colors

In a second step you can start evaluating and identifying what you liked. Usually you can spot a pattern in your collection. Maybe you have one or more colors that are repeated more often in your collection. Try to identify them and try different combinations of colors until you are happy with it. This is a process and you might take the screenshots one day and you want to look at it again the other day to have a fresh look at it.

Also you will identify the fonts you like. Maybe you thought you always like straight forward fonts but find yourself screenshotting handwritten fonts. So this might be two other elements to incorporate into your design. There are many tools online for finding the exact color you like. Also many websites exist to identify different font types. Examples on how to do it and which sites to use for this identification you will find in my free ebook.

3. Design your logo

Still using the mood board you created before, you can now look for logos that you liked. I suggest that you create a complete new mood board for the logo. It will give you a good indication of style and what type of logos you like. At one point you will have to make a decision about what type of logo you want to use. Usually it is a good start to create a logo which combines the business name with an image to visualise what the company is about. Important in this step is to keep you goal in mind. If this is a logo about a product or service in a niche, you want to be specific in your design. For example, if you are a make-up blogger for a budget you might want to create an icon that shows a certain make-up article, maybe a lipstick, with a few coins and the business name in letters next to it. If you are a coach for an image school that teaches affluent women how to have success in high society, maybe a very female, elegant beautiful handwritten font that is your name without an icon or image would fit better.

Now that you have learned the first three steps to design your business like a pro it is time to roll up your sleeves and build your brand. Come on, let's do this now!

And here comes the daily dose of self-marketing: I can help you setting up your marketing and advertising strategy and create an action plan on how to move your company forward and generate leads for your business. Contact me here.

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