How to grow your Instagram profile
Updated: Apr 23, 2022
If you want to grow your profile, it is important to get reposts on Instagram. This is one out of many methods you can use in the early stages of growing your new business. The goal of this tactic is to get a repost on the feed or stories of your favorite brands. A repost will give you exposure to their audience and in the case some followers out of the brand's audience like your content they might want to follow your account as well.
So how exactly do you achieve to get a repost of your instagram post?
Make some research first:
Search for companies and brands on Instagram that align with your own core beliefs. Have a look at their brand aesthetics, their imagery – the way they brand their company. How do their posts look like? How do they present their products? Are they doing curated shots of the products? Are they posting others while using their products?
Preparing and making the photoshoot
If you did this research right you should now have already one or more instagram post ideas. Then you can buy their products and start with the creative process.
Try to copy the imagery they use by arranging and taking similar photos. Usually there are different creative possibilities to achieve that. Think about wearing or using the product in front of a great backdrop or a nice scenery. For many brands the aesthetic plays a big part of how they want to achieve a certain brand perception. Also many influencers use what I call a curated image where you lay out the products flat on some nice structure background (think of marble, fur, mirror plate ect.) and some other props (glass of water, plants, flowers, ect.) and curate them in a nice shot. You might want to consider investing in a lightning set to improve the picture quality.
The image is ready to go
When you are happy with the result, you can find a good time to post content on your Instagram page or Instagram stories and tag the company in the photo. Of course you should add a great copy to that and some emojis and industry and content relevant hashtags.
Many brands like user generated content that fits into their style and messaging. It creates credibility for the brand and they use it as a consumer testimonial to show that people trust their products. They usually also tag the originally poster in the repost. You can even repost their post which gives you credibility in return. This creates a win-win situation for you and the brand you like. This is an easy way to achive more exposure to a similar audience and your page can be found by people interested in similar brands, products or topics.
If you would like to read about more content post ideas, you might want to check out my other blog article where I give content post ideas for cosmetic reseller.
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