How to Use TikTok to Increase Your Sales and Reach a Global Audience
Are you new to TikTok or looking for ways to leverage the platform for your business? In this article, we will share some best practices and tips for using TikTok to increase your sales and reach a global audience.
The Power of TikTok for Business
TikTok is a gold mine for brands with good creators behind them. The biggest hurdle for them is finding someone who understands the platform and can create content that consistently performs. The platform has the ability to 5x the investment in someone who knows how to do content creation, manage the comment section and replies, and account management (this can cost anywhere between $1k and $3k or more).
Organically generated content and tactics The key to success on TikTok is to have a product that offers a pain relief, comes with a decent wow factor, and has a higher price point ($50+). It should be something that is not commonly seen on TikTok and targets an older demographic (ages 30-65+). It should also have a good margin (30% or more) and be perceived as high value.
Usually, ads that are running on Facebook will not perform well on TikTok. Instead, try to create a "funny" TikTok by following the principles of storytelling for brands. This can help to increase attention and produce extra comments. The TikTok algorithm hates boring content, so you need to be creative and find ways to maintain attention. This can include using aggressive sexual innuendo, GenZ slang, easter eggs, and meme trends. It may take some time to figure out what works best for your brand, so be patient and don't give up.
Once you have created a successful TikTok, don't forget to add a call-to-action (CTA) to every video. This can be in the description, at the end of the video, and in the comment section. Here are some simple but effective CTA examples:
Link in bio to get one
Shop now before they're gone
Get one now and stop your XXXX problem
If you start getting more conversions, you can add more traditional videos that show how the product works. This can help to increase your sales even further.
Here is the formula for producing TikToks that increase your sales:
Content with a virality factor
Follow-up videos that describe uses (more traditional)
Scaling Your Business Worldwide on TikTok
Once you have mastered the art of creating successful TikToks, you can start thinking about scaling your business worldwide. Here are some tips for doing this organically and increasing your revenue by 7-10x:
Translate your storefront Download the app Weglot. It will automatically translate your storefront and show it to your visitors in their native language based on geolocation.
Translate your creatives To keep things simple, use text-to-speech creatives in the native language of each country you want to scale into. You can use DeepL.com to translate your original texts.
Hire reposters To land on a specific country's For You Page (FYP), you need to post the content from that geolocation. Go to Upwork and filter by country. Hire reposters living in the countries you want to scale into.
Systemize and automate After you have learned the process, create a system and automate it completely so that you can run TikTok organic worldwide 100% of the time. Some countries to consider scaling into are the Netherlands, Switzerland, New Zealand, France, Denmark, Norway, Italy, Finland, Spain, Germany, Sweden, Colombia, Brazil, and Scandinavia.
To be able to add a link to your website on TikTok, you need at least 1000 followers. You can either advertise a post that has already received a lot of likes or you can buy followers (and comments and likes). To buy followers is not the best way to go as there are usually more downsides than upsides with that. BUT: this will allow you to hit the FYP even with a low number of followers.
Download My TikTok Nuggets Guide
If you want to take your TikTok strategy to the next level, be sure to download my "TikTok Nuggets" guide. It contains even more tips and tricks for using TikTok to increase your sales and reach a global audience. Click here to download the guide now and start growing your business on TikTok.
Schedule a Free Consultation
If you want to turn your potential into growth, don't hesitate to schedule a free 30-minute consultation with me. Together, we can discuss your business goals and come up with a plan to achieve them using TikTok and other marketing strategies. Contact me today to get started!