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  • Writer's pictureSaskia

Marketing Trends 2023

Updated: Dec 19, 2022

Marketing trends are constantly evolving, and keeping up with the latest developments is crucial for businesses looking to stay competitive and relevant. In this article, I'll explore some of the key marketing trends to watch out for in 2023. From artificial intelligence to LinkedIn as a B2B powerhouse, these trends will shape the way businesses market themselves and connect with consumers. We'll also provide practical tips on what you can do now to stay on top of these trends and incorporate them into your marketing strategy.

Artificial intelligence

Artificial intelligence (AI) is the simulation of human intelligence in machines that are programmed to think and act like humans. In marketing, AI is being used to analyze and interpret customer data, personalize content and experiences, optimize ad targeting, and automate routine tasks. What you can do now:

  • Start exploring and experimenting with AI marketing tools and platforms.

  • Use AI to analyze customer data and identify patterns and trends.

  • Use AI to personalize marketing messages and experiences.

  • Consider using chatbots or virtual assistants to automate customer service and lead generation.

LinkedIn as a B2B Powerhouse

LinkedIn is a social media platform specifically designed for professionals and businesses. It has become a powerful tool for B2B marketing, allowing companies to connect with potential customers, partners, and employees.

What you can do now:

  • Create a LinkedIn company page and optimize it for search.

  • Use LinkedIn to publish and share valuable content related to your industry.

  • Use LinkedIn to connect with potential customers and partners.

  • Consider using LinkedIn ads to target specific audience segments.

Employee Advocacy (social media with employees sharing content and social selling)

Employee advocacy is the practice of encouraging and empowering employees to share company content and promote products and services on their personal social media accounts. This can help increase brand awareness and credibility, as well as drive sales.

What you can do now:

  • Develop a social media policy and guidelines for employees.

  • Encourage and train employees on the importance of social selling.

  • Provide employees with valuable content and resources to share on their personal social media accounts.

  • Monitor and track the impact of employee advocacy on your business.


Chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. They can be used for customer service, lead generation, and more.

What you can do now:

  • Explore and research different chatbot platforms and tools.

  • Determine how chatbots can fit into your overall customer service and marketing strategy.

  • Implement chatbots on your website or social media accounts.

  • Monitor and track the performance of your chatbots.

UGC content

User-generated content (UGC) is any content created by consumers about a brand or product. This can include reviews, testimonials, photos, videos, and more. UGC is valuable because it is authentic and often more trusted by consumers than traditional marketing content.

What you can do now:

  • Encourage and incentivize customers to create and share UGC.

  • Use social media to gather and showcase UGC.

  • Consider using UGC in your marketing campaigns and materials.

  • Monitor and track the impact of UGC on your business.

Influencer marketing

Influencer marketing is the practice of partnering with influential people in your industry or niche to promote your products or services. This can be effective because consumers often trust and follow the recommendations of influencers.

What you can do now:

  • Research and identify influencers in your industry or niche.

  • Reach out to influencers and pitch collaboration ideas.

  • Monitor and track the performance of influencer campaigns.

Short form videos (huge influence from TikTok)

Short form videos, often made popular by TikTok, are quick and concise videos that are easy to consume and share. They can be an effective way to engage and connect with consumers, especially younger audiences.

What you can do now:

  • Explore and research the different platforms and tools available for creating and sharing short form videos.

  • Determine how short form videos can fit into your overall marketing strategy.

  • Experiment with creating and sharing short form videos on various social media platforms.

  • Monitor and track the performance of your short form videos.

Comeback of SEO

SEO, or search engine optimization, is the practice of improving the ranking and visibility of a website in search engine results pages. SEO has been around for a long time, but it has been receiving renewed attention in recent years as the importance of organic search has increased.

What you can do now:

  • Conduct keyword research to identify relevant and high-volume keywords to target.

  • Optimize your website's content and technical elements (such as title tags and meta descriptions) for SEO.

  • Utilize social media and other online channels to build backlinks to your website.

  • Monitor and track the performance of your SEO efforts.

In conclusion, the marketing trends of 2023 will present both challenges and opportunities for businesses. By staying on top of these trends and adapting your marketing strategy accordingly, you can position your business for growth and success.

If you're feeling overwhelmed or unsure of how to navigate these trends, consider seeking the guidance of a marketing expert.

My marketing consulting service is here to help you turn potential into growth. I offer a range of services, including social selling training for companies.

If you're ready to take your marketing efforts to the next level, book a free 30-minute discovery call with me today.

Let's work together to achieve your business goals.


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