There is a long list of marketing mistakes in business.
To provide you with a checklist, I summed up my top 10 list of what to avoid:
Failing to test the key elements of your advertising
Running institutional advertising
Not differentiating yourself from the competition
Never developing a back-end service
Failing to understand your client’s needs and desires
Cutting prices to solve problems, instead of educating yourself about problems
Not making business with you easy, fun and appealing
Never explaining the “reason why” to your customers
Stopping your marketing promotions before they start working
Not specifically targeting your market
So how did you do? Did you discover some areas to work on?
Don’t underestimate the power of making seemingly small improvements.
And here comes the daily dose of self-marketing: I can help you setting up your marketing and advertising strategy and create an action plan on how to move your company forward and generate leads for your business. Contact me here.