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  • Writer's pictureSaskia

Want to know which platform pays better for creators - Instagram Reels or TikTok?๐Ÿš€

A recent study reveals some surprising insights!

๐Ÿ“ˆ Did you know that creators generally make more money on Instagram than TikTok?

According to a recent study, 44% of creators earned more than $200 per Reel, compared to only 28% making a similar amount for a TikTok video.

๐Ÿ“Š For advertisers, Instagram is a safer investment with guaranteed exposure in the influencer's feed, making it more reliable and better for conversions.

Meanwhile, TikTok is excellent for brand awareness.

So, if you're an influencer looking to make more money, Instagram Reels are the way to go!

And if you're a brand looking to boost your brand awareness, TikTok is the answer.

Know your goals and choose your platform wisely. ๐Ÿง

There is no standardization in what brands pay creators. And therefore some brands are taking advantage of new creators and offer close to nothing.

Check out the chart to compare with your pricing:


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