Want more engagement and sales on social media?
Follow these proven strategies and watch your business grow!
Creating a successful social media strategy involves more than just posting regularly. It's also important to provide value to your audience and build relationships with them. In this blog post, we'll explore how to create a posting schedule and types of content that are proven to connect with your audience.
First, let's take a look at a suggested posting schedule:
LinkedIn: 2x per day
Twitter (tweets): 2x per day
Twitter (threads): 1x per week
Weekly Newsletter: 1x per week
In addition to this schedule, it's also important to spend at least 45 minutes per day interacting with your audience.
This could include responding to comments and messages, sharing others' content, and engaging with relevant hashtags and discussions.
But what should you post?
Four types of content have been proven to connect with audiences and provide value: stories, observations, contrarian takes, and past vs present comparisons. Each of your posts should include one of these elements in order to add value for your audience.
One way to create content quickly and easily is to use the "Pillar Content" model, also known as the Hub and Spokes model. This involves creating one long-form piece of content, such as a blog article or weekly newsletter, and then chopping it up into 4-6 relevant short-form elements. These short-form elements can then be used as social media posts that relate back to the long-form content. Some examples of short-form content include Twitter threads, listicles, and stories.
Once you've created your content, you can spread it out over the course of 6-7 weeks. Each of the short-form elements should include a call-to-action (CTA) that directs the reader back to the long-form content.
But remember, posting and relationship-building on social media isn't just about trying to go viral or optimizing for the algorithm. It's about representing yourself and your business in a positive light, and showing your knowledge, point of view, and sales messages to your audience. Even if people aren't interacting with your content, they may still be reading and considering your message.
As Justin Welsh, founder of The Saturday Solopreneur, writes in his guide for relationship-building for creators on social media: "Posting and relationship-building aren’t about attempting to go viral, optimising for the algorithm or getting as much engagement as possible. It’s about finding your audience, providing value to them and building relationships with them."
By focusing on providing value and building relationships, you can create a successful social media strategy that helps your business grow.
Ready to take your social media strategy to the next level?
Book a free 30 minute consultation call with me to learn how to create a posting schedule and types of content that will connect with your audience and provide value.